Unlock True Traveller Insights.

Maximize your brand's impact with precise, actionable data.

Learn more

Paxsmart is Different

We Focus on Actual Travellers
Generic flight data only tells part of the story. Paxsmart counts actual travellers, providing a true measure of market size, passenger flow, and purchasing potential.
Use Verifiable Data Sources
We collect nationality and demographic data directly from 300+ official sources, including aviation authorities and immigration systems.
Include Rich Demographic Insights
Segment travellers by age, gender, income, and purpose to target high-value audiences and personalise offers.
Provide Multi-Channel Global Coverage
Track 750+ airports, border crossings, and transport channels across 140+ countries.

Key Platform Capabilities

Tools to Explore, Forecast, and Act with Confidence

Paxsmart empowers travel retail teams with a flexible, data-rich platform designed for practical use across strategy, marketing, and analytics.

Interactive Dashboards
Access comprehensive airport breakdowns by nationality, terminal traffic, and demographics. Visualise KPIs, track campaign effectiveness, and monitor trends via an intuitive online portal.
Advanced Segmentation
Profile travellers by nationality, gate, time of day, age, gender, income, and travel purpose. Identify and track high-value groups across key destinations.
Predictive Analytics & Forecasting
Use airport rankings, monthly-updated forecasts, and demographic analysis to model scenarios, assess risks, and identify growth opportunities with confidence.
Seamless System Integration
Connect Paxsmart data into Power BI, Tableau, Excel, and internal tools. Automate updates and streamline workflows with structured, API-ready data feeds.
Dedicated Onboarding & Support
Technical setup and training included. Our team provides expert help with API integration, dashboard usage, and ongoing interpretation of data.
Unlimited Access & Custom Reporting
Paxsmart licenses include unlimited user accounts. Tailor reports and dashboards to meet internal KPIs, campaign planning, and executive review cycles.

About Paxsmart

Established in 1992, Paxsmart specialises in traveller intelligence for global travel retail decision-makers.

The platform provides secure access to airport traveller data across 140+ countries, covering all airports and 99% of global international traffic. Data includes unique traveller counts, nationalities, demographics, and purpose of travel—sourced monthly from over 300 government and airport authorities. All data undergoes deduplication, validation, and reconciliation to ensure quality and consistency. Forecasts are updated monthly and maintain ±2% accuracy at major hubs.

Established
1992
Direct Data Sources
300+
Airport Coverage
100%

Access the traveller data global brands rely on.

Learn how leading companies use Paxsmart to target, forecast, and optimise performance.

Live Demo